The office of communications will work with you to develop a comprehensive communications plan suited to your needs. For academic programs requiring enrollment-marketing efforts, a plan should be in place at least three months before the program’s launch. For all other marketing initiatives, such as special recruitment programs, a longer-term plan may be necessary. Please meet with us as soon as you have an inkling that you might like to market your program.

Advertising

Advertising is often an integral part of a marketing campaign. Our office handles general institutional advertising for the college and seminary as well as some special-event, community outreach and cultivation advertisements.

We can help prepare an advertising “plan” for your program including redesigning ads, creating new ads, developing radio and TV scripts and media placements. Again, please let us know as far in advance as possible that you would like to advertise. Let us help you determine where and how to advertise, and make the most of your advertising budget.

General rules of thumb for time frames:

Print: minimum two weeks in advance; longer for magazines or for developing new ad concepts

Broadcast: at least three weeks for radio and five weeks for television

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